BBB#2: Neon much?

posted by Chris Kilchling at Fri, 20 Jul, 2012 at 11:23

I have been debating the relevance of yet another article about this radiant phenomenon, asking myself if I am not just stating the obvious. Showing such a strong presence at Bread & Butter, though, it is worth mentioning that the Neon trend is here to stay for at least another season.

Walking through the BBB landscape it was impossible not to notice its luminous spread, transpiring from exhibitors and visitors alike and creating an undeniable thread to follow. Not confined to the traditionally colorful sport and streetwear segments, Neon is also making an appearance in the less expected places with upper urban wear and even some heritage brands mixing it into their palettes. Neon is coming through in fabric, print and accessories with most notably the neon skinny jeans trying to outshine the competition.

Friies and Company stall

Skinny neon at Adidas Originals

2013 footwear offering by Adidas Originals

Yaya stall

Skate and surf brands like VANS have never been shy of psychedelic neon indulgence and the revival of this trend is thus right down their alley. Loving these neon leopard print canvas shoes.

Superdry stall

Neon aint dead!

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Blogged by Chris Kilchling