Orange Culture’s “Pretty” AW17 Collection is the Style Psychology You Need Now
Adebayo Oke-Lawal’s hotly anticipated collection has landed.
The feeling of anticipation we have for an Orange Culture show is similar to that of a 7-year-old the night before their birthday. It’s real. It’s all-consuming! The Nigerian brand’s absence at the last Lexus SAMW had us considering throwing a tantrum worthy of a 7-year-old who’d been told their birthday was cancelled.
Now, at last, here it is! Creative Director Adebayo Oke-Lawal has dropped the AW17 collection in a lookbook shot on polaroid camera, and oozing with their signature statement/arty cool. The collection was an emotional one - a coming of age story that rightly addresses the advances fashion is making with redefining notions of masculinity. “As a Nigerian boy, you are not necessarily allowed to own hurt, even if it is staring you right in the face. It is a deeply rooted patriarchal system that invalidates pain as an essence to maleness. Mostly, you are required to be a man before you are old enough to realise that being a man is overrated,” says Oke-Lawal.
The collection is about rebirth - owning your identity and the idea that their is beauty in vulnerability. Quilted parkas, soft crepes and lamb leathers were layered to express the intensity of the romanticism/vulnerability that ran through the collection. As with the collections before, the pieces are manufactured in Lagos from ethically-sourced fabrics from local Nigerian fabric makers. Jewellery is made in collaboration with Nairobi-based brand Adèle Dejak.
While you scroll through the fun collection below, we’ll be googling plane tickers to Nigeria. This is the kind of retail therapy we don’t compromise on.