The story behind the Preen print

We know that by now you must have already seen the beauty of Preen featured in Aldo stores. (If you have not yet, do yourself the favour and go have a look – the shoes are breath-taking!) Not only are the shoes spectacular, but the Spring 2012 collection too.

The combination of creativity and wearability made Preen one of the most wanted designers in New York Fashion Week. Almost instantly, when looking at the collection for the first time, you want to fall head-over-heels in love with the silhouettes and pieces that were modern, yet timeless and romantic at the same time, as well as the beautiful intricate paisley floral prints. But do you know the secret to their brilliantly intricate and thought-out prints/designs featured in the collection? I was pleasantly surprised at how unique their take on floral prints were.

We’ve seen a variety of designers, from Christopher Kane, Mary Katrantzou, Jason Wu and more featuring an assortment of floral prints in their collections, but none quite as interestingly as Preen. Their idea was to not take ‘the floral print’ quite as literal. The concept behind the prints used in the Preen collections derived from a pixelated blown-up image of a peony flower. This gave us the beautiful pastel checked prints we all fell in love with! Pretty amazing right?

To top it off however, Preen then overlaid the huge pastel pixels with a contrasting black and white floral print that was inspired by lace – creating an unexpected and unique beauty found in pixilation. 

Words/ Carrie Ferreira from Worn This Way

Pictures/ Puglypixel.com