Out of This World Pop-up Store
The pop-up store for local entrepreneurs.
Homemade CT presents Out Of This World pop-up store: a truly diverse South African collaboration of fashion, art & décor brands showcasing in the Out Of This World villa. The idea is to escape the festive congestion and support local talent. If you’re in Cape Town, visit the store at Corner of Wessels & Braemar Rd (Off Somerset Rd, Green Point).
1. What was the reason behind setting up Homemade, was it to showcase up and coming designers in a new fresh way?
There were numerous reasons - Firstly, being from the clothing industry and knowing the struggles of our industry, we felt our responsibility towards a sustainable local economy through supporting local production.
Secondly to merge design and art disciplines in a more relatable environment for consumers that are diverse in culture and products that appeal to the aspirational individual with an appreciation of creative spaces.
2. What has it been like hosting this market in the Out of the World space?
This building is a dream filled with African artefacts and colonial architecture.
Cape Town has amazing architectural heritage. To stumble across this amazing villa in our location search was serendipity. The owners, Sue and Peter, have really created a unique venue that is like an oasis right here in the CBD! Everybody has been blown away by the space. We have been experiencing the zeitgeist of Africa Rise so this tied in with the journey.
3. Each of your vendors have their own story, how do you find these creatives?
Predominantly through social media, and then the creative social circles they have been working within.
We then check out their portfolios, business stage and narrative before moving forward in collaborating.
4. You have two days left of the market in Greenpoint (so shoppers head there ASAP) what are your plans for future Homemade CPT pop ups?
In between our event we our hire our installation concepts to various brands. In the the future we are extending our platform with branded events for menswear and kids. We are committed to provide a new space experience and remain true to Pop-up Shop culture, so clients will need to stay tuned as to when or where, between Western Cape or Gauteng it will be held!